NYT and WSJ Bestseller

Imagine a life where all your time is spent on the things you want to do.

Imagine handing a letter to your boss that reads, “Dear Boss, I’m writing to let you know that your services are no longer required. Thanks for everything, but I’ll be doing things my own way now.”

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Imagine that today is your final day of working for anyone other than yourself. What if—very soon, not in some distant, undefined future—you prepare for work by firing up a laptop in your home office, walking into a storefront you’ve opened, phoning a client who trusts you for helpful advice, or otherwise doing what you want instead of what someone tells you to do?

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All over the world, and in many different ways, thousands of people are doing exactly that. They are rewriting the rules of work, becoming their own bosses, and creating a new future.

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In The $100 Startup, Chris Guillebeau shows you how to lead a life of adventure, meaning and purpose — and earn a good living.

Still in his early thirties, Chris is on the verge of completing a tour of every country on earth — he’s already visited more than 175 nations — and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.

There are many others like Chris — those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do. You can start small with your venture, committing little time or money, and wait to take the real plunge when you’re sure it’s successful.

In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.

Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment. It’s all about finding the intersection between your “expertise” — even if you don’t consider it such — and what other people will pay for.

You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid

Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish — sell him the fish instead; and in the battle between planning and action, action wins.

In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.

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  • instant consulting business
  • one-page business plan
  • one-page promotion plan
  • become your own publisher
  • 7 steps to market testing
  • 39-step launch checklist

Our partner site, UnconventionalGuides.com, offers additional paid resources.

If you’re looking to set up your first (or your tenth!) website, InMotion is easy and cheap. They’ve agreed to offer a 50% off discount for all $100 Startup readers.

Starting in New York City and going to the ends of the earth, we’ll be hitting all 7 continents with the message of The $100 Startup.

Chris is currently on tour hiatus while preparing for the World Domination Summit and completing a new book. More tour dates will be coming later this year!

If you represent a group, organization, or bookstore, you can also suggest a future tour stop.

You can see dates of previous stops on the list at the right or the map at the bottom.


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Just $23 or less at your preferred bookseller, The $100 Startup is packed with 300 pages of action. Stock up now!

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Seth Godin, Daniel Pink and others weigh in

  • “The $100 Startup is a twofer: It’s a kick in the pants to get started on your dream and a road map for finding your way once you begin. If you’re not ready to launch your own business after reading this book, you need to go back and read it again!”
    – Daniel H. Pink, New York Times bestselling author of Drive and A Whole New Mind
  • “Crammed with data, checklists, models, and concrete examples. Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”
    – Gretchen Rubin, author of the #1 New York Times bestseller The Happiness Project
  • “In this valuable guide Chris Guillebeau shows that transforming an idea into a successful business can be easier than you think … You are in charge of which ideas deserve your time, and this book can help you wake up every morning eager to progress to the next step.”
    – Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com
  • “The money you have is enough. Chris makes it crystal clear: there are no excuses left. START. Start now, not later. Hurry.”
    – Seth Godin, New York Times bestselling author of The Bootstrapper’s Bible
  • “Everything Chris Guillebeau does is in earnest. The ideas inside this book will lead you to a better place.”
    – Chris Brogan, President of Human Business Works and author of Trust Agents
  • “With traditional career doors slamming shut, it’s easy to panic, but Chris Guillebeau sees opportunities everywhere. Making a career out of your passion sounds like a dream, but in this straight-forward, engaging book he shows you how to get it done, one simple step at a time.”
    – Alan Paul, author of Big in China
  • “Delivers exactly what a new entrepreneur needs: road-tested, effective and exceptionally pragmatic advice for starting a new business on a shoestring.”
    – Pamela Slim, author of Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
  • “Guillebeau has been in the trenches for years, and in The $100 Startup he guides you step-by-step through how he and dozens of others have turned their passions into profits. It’s essential reading for the solopreneur!”
    – Todd Henry, author of The Accidental Creative
  • “This book is more than a “how to” guide, it’s a “how they did it” guide that should persuade anyone thinking about starting a business that they don’t need a fortune to make one.”
    – John Jantsch, author of Duct Tape Marketing and The Referral Engine