Guides

Practical guides built on the frameworks from The $100 Startup. Each one tackles a specific challenge — and gives you something to do, not just something to read.

The book

Start Here

Book

Key Lessons from The $100 Startup

The core ideas from the book, distilled by the author. If you haven't read it (or need a refresher), start here.

Start your business

Find Your Idea and Build Your Plan

Ideas

50 Businesses You Can Start for $100 or Less

Real business ideas from real people — many drawn from The $100 Startup's case studies. Each one started with almost nothing.

 Planning

The One-Page Business Plan

Everything your micro-business needs on a single page. Includes the template from the book plus a step-by-step walkthrough.

 Validation

How to Test Your Business Idea Without Spending Money

Before you build anything, find out if people will actually pay. A no-jargon validation framework for beginners.

 Examples

One-Person Businesses That Earn $50K+

Real examples of solo businesses earning serious income. What they sell, how they started, and what you can learn from them.

Make it work

Get Your First Customers and Grow

Sales

How to Make Your First Sale

A step-by-step guide to going from "I have a thing to sell" to "someone paid me money for it."

 Growth

How to Turn Your Side Hustle Into a Real Business

The transition from side project to serious income. When to scale, when to quit your job, and what to do first.

 Launch

How to Launch a Business by Yourself

No team, no budget, no existing audience? Here's the solopreneur launch playbook.

Want the tools, not just the guides?

Get the free resource library — 6 downloadable frameworks from the book. Business plans, launch checklists, promotion plans, and more.