Yay! You’re in.

Thanks for your purchase. Everything is below—download what you need, bookmark this page, and come back whenever you want.

Your downloads

Start with the guide. The tools are designed to be used as you read—Mad Libs in Chapter 3, the Budget Calculator in Chapter 6, the Tracker in Chapter 10.

📖

The $100 Marketing Plan

The full 80-page guide—11 chapters, 3 acts. PDF, optimized for screen and print.

Download PDF

📝

Marketing Mad Libs toolkit

Six fill-in-the-blank exercises for your pitch, headline, bio, subject lines, and referral script.

Open tool

📊

Budget Calculator

Spreadsheet with monthly tracking, channel allocation, and micro-business benchmarks.

Download spreadsheet

📅

Weekly Marketing Tracker

Your weekly routine—which tasks, which days, how long each takes.

Download tracker

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90-Day Plan Builder

Phased roadmap template for weeks 1–4, 5–8, and 9–12.

Open tool

💡

Swipe File

Real emails, posts, and landing pages—annotated to show why they work.

Open swipe file

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AI Prompt Library

Copy-paste prompts calibrated for small business voice and specificity.

Download prompts

Interactive tools

These live on the site—no download needed. Use them anytime.

Marketing Mad Libs

Build your pitch, headline, bio, and referral script. About 15 minutes.

Open Mad Libs →

Budget Snapshot

Enter your monthly revenue and see your suggested marketing budget.

Open calculator →

90-Day Plan Builder

Phased roadmap template for weeks 1–4, 5–8, and 9–12.

Open planner →

A note from Chris

Thanks for picking this up. The guide is designed to be practical from the first page—not theoretical, not aspirational, not a collection of case studies about businesses three times the size of yours.

If you read one chapter and try one thing this week, that’s exactly how it’s meant to work. Marketing doesn’t have to be a project. It can just be a Tuesday.

Now get to work! I’ll be cheering you on.

— Chris

Where to start

Download the guide

Get the PDF above. Open it on whatever device you read on.

Read Act 1 first (Chapters 1–3)

The foundations section takes about an hour and will shape everything else. Don’t skip to the channels.

Do Marketing Mad Libs while you read Chapter 3

The worksheet or the interactive tool above—either works. Get your one-sentence pitch done before moving on.

Pick two channels from Act 2

You don’t need all five. Read the chapters for the channels that fit your situation and skip the rest.

Set up your Weekly Tracker

Download the spreadsheet and fill in your routine. Marketing becomes a recurring calendar item, not a vague intention.