01
What you're promoting
Which specific offer is this plan for?
One product, one launch, one campaign. Not "my business" — the thing you want people to take action on.
Free One-Page Promotion Plan Template
A one-page, fillable PDF for solo founders and small business owners running a launch, sale, or campaign. Six sections, designed to fit on a single sheet. Enter your email and the download arrives instantly.
Instant download. No credit card. Used by 50,000+ readers.
What's in the template
Most promotion plan templates online are repurposed corporate marketing-strategy docs — pages of competitive analysis, audience matrices, and SWOT grids that nobody fills in. This one is six sections, each answering one question. The whole plan fits on a single page when you're done, and you can use it for a launch, a sale, a new product announcement, or a partnership push.
02
Audience
Who, by name or persona, is this promotion aimed at?
Specific people. Existing list, segment of customers, partner audience. Not "everyone interested."
03
The promise
In one sentence, what changes for the buyer?
The outcome, not the feature list. A line you could put in a subject line tomorrow.
04
Channels
Where will this promotion show up?
Concrete channels — email, two specific partners, one podcast guest spot, one paid placement. Pick two or three and execute, don't list ten and dabble.
05
Sequence
What gets sent on which day?
A drumbeat. Pre-announce → tease → open → midpoint nudge → last-call → close. The sequence is what separates "I posted about it" from "I ran a launch."
06
Window & success
When does the promotion open and close, and what makes it a win?
A hard start date. A hard close. A real number for success. A launch without a window is a hope.
A worked sample
Here's the template filled in for a real promotion — Karol Gajda and Adam Baker's 72-hour ebook-bundle sale, which earned $185,755 in three days. Two founders, a small list, a partner network. The plan fit on one page before they sent the first email.
Sample one-page promotion plan
72-Hour Ebook Bundle — Karol Gajda & Adam Baker
- What you're promoting
A 72-hour-only bundle of ebooks from 23 information publishers, sold at one low price.
- Audience
The combined audiences of the 23 participating authors — readers who already trust at least one of the included publishers.
- The promise
"Twenty-three of the best information products in this space — together for the lowest price they will ever be — for three days only."
- Channels
23 partner email lists (each author promotes to their own subscribers) · co-promoted blog posts on partner sites · a dedicated bundle sales page · a fire-sale countdown timer.
- Sequence
T-7 days: announce to partners + give them final assets. T-3: tease on each list. Open day: email + blog post + social. Day 2: midpoint nudge with a stack-the-value reminder. Final 12 hours: last-call email with the countdown.
- Window & success
Open Tuesday 9am ET, close Friday 9am ET. Target: $50,000 in revenue. Actual: $185,755 — partner commissions paid at 80%.
The full story of this launch (and seven others) lives on the how to launch by yourself guide.
Why one page
A promotion that needs twenty pages of planning isn't a promotion — it's a procrastination loop with a deadline. The longer the document, the more it functions as something to polish instead of execute.
The constraint matters. If you can't say what you're promoting in one phrase, your offer isn't sharp enough yet. If you can't name the channels in a sentence, you're guessing. If you can't write the sequence in six bullet points, you don't have a sequence — you have a plan to send some emails when you remember to.
One page of decisions beats twenty pages of options. Then go run it.
Get the template
Enter your email and the download arrives in your inbox. The free $100 Startup resource library includes this promotion plan template plus five other free downloads — the one-page business plan, the one-page marketing plan, the 39-step launch checklist, the seven-step market testing framework, and more.
Frequently asked questions
Is the promotion plan template really free?
Yes. Enter your email and a download link arrives in your inbox. No credit card, no trial, no upgrade wall. The template lives inside the free $100 Startup resource library along with five other downloads.
What's the difference between a marketing plan and a promotion plan?
A marketing plan covers the whole business — audience, message, channels, budget, weekly rhythm — and runs for 90 days or longer. A promotion plan is narrower and shorter. It's for one specific thing: a launch, a sale, a product announcement, a partnership push. You can have one marketing plan and run several promotion plans inside it. The free marketing plan template lives on /free-marketing-plan-template.
Do I need a big email list to use this?
No. Karol Gajda and Adam Baker pulled off a $185,755 launch by partnering with 23 colleagues who each promoted to their own audiences. You can run a real promotion with a small list if the sequence and partners are right. The template forces you to plan the partner outreach in section 4 (channels) — which is exactly where most "I don't have a big enough list" problems get solved.
How is this different from the 39-step launch checklist?
The promotion plan is the strategy — what you're promoting, to whom, through which channels, on which schedule. The 39-step launch checklist is the execution — every specific task to do before, during, and after the launch window. Fill in the plan first, then work the checklist when launch week arrives. The checklist guide lives on /how-to-launch-by-yourself.
Want the full launch system?
The free template gives you the one-page plan. The how to launch by yourself guide walks through the 8-stage pre-launch sequence, the 39-step launch checklist, and stories from real solo launches that worked — including the $185,755 weekend above and several smaller ones.